About Us
OUR WAYS OF WORKING
OUR WAYS OF WORKING
There is a specific skill set required for online qual…
There is a specific skill set required for online qual…
We have moderated over 100 sessions online in the last 2 years. We have developed the skill set and are fully appreciative of the challenges and benefits of the methodology
Skills needed
Skills needed
A moderator in a physical focus group can use presence to gain rapport.
Online, the questioning needs to be softer to begin with, reassuring, there is an absolute need to be democratic and create no hierarchy whatsoever. By this we mean it should be collaborative in approach, questions should include more closed ended and factual answers and not continuously laddering. Why? Because it gives the respondent a sense of value, that they have contributed positively and are being listened to – this then helps them open to what could be an otherwise artificial interface.
Listening is obviously important to any qualitative sessions but for online it is magnified by several factors. We have all had that online meeting where conversation is stilted, people over talk one another. The moderator skill here is not to interrupt, be sure of sentence and point completion and move from there.
Principally it is like an everyday conversation, and that’s where ‘qualisations’ was born - listening, collaborating and creating great insights.
Collaboration & Creation
Collaboration & Creation
Collaboration and cultural awareness are critical. For the co-ordinating team, this is always vital. With online there is a need to observe, make notes but also have follow up meetings with the moderator. In the same way you would grab a conversation with the moderator in between and after groups, online needs this interface.
As such, these meetings are scheduled
1) Before to get context, 2) Between groups to understand nuance and hidden meanings of responses, 3) Debrief in order to get a nuanced and granular interpretation and not just the explicit.
These steps become even more vital online.
Are you experienced
All of our moderators have 20+ years experience and have conducted 1000s of groups, depths and workshops.
We have a track record
Our Parent company Stream Research has been operating for 14 years and have conducted research in 33 countries.
Agile and innovative
We work cost efficiently with low overheads. We always approach each project individually and do not have an off the shelf approach.